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How Not to Wear Black

by JulesS | Jan 22, 2026

MY LATEST BOOK

A Colourful Dose of Optimism

Prescribe your own happy colours to feel good NOW

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This is a NEW self-care book to help you feel-good in an instant

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With simple steps to a colourful make-over in your wardrobe and your home

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Including exclusive colour tips from top Fashion and Interior Stylists and Brands worldwide

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Go to my books page to read all about why you need a colourful dose of optimism in your life NOW

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Buy the book to reveal the website link to your Colour Prescription IMAGES and for a one off fee, purchase your Colour Analysis DIGITAL APP

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Access over 100 shades that suit your personal palette, whether shopping for clothes, make-up, or home interiors.

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jules@colourconsultancy.co.uk

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Jules Standish is a leading Colour Consultant and Colour Analyst in the UK, she is regularly featured on TV and in publications

COLOUR CONSULTANT | COLOUR ANALYSIS | LONDON & GLOBAL

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BAGGING a bargain bag “Designer Style” @qvcuk … an BAGGING a bargain bag “Designer Style” @qvcuk … and wait for the surprise inside by swiping to the end!! 😂👜🤦‍♀️
SO many gorgeous designs and colours to choose from on yesterday’s Handbag Show here are a few we showcased (some colours are now sold out)! 
1. @paulcostelloeofficial Dressage crossbody bag
2. @kipling Yanice Shoulder bag 
3. @ashwoodleather Bucket bag 
4. @paulcostelloeofficial Dressage bag with suede panel
5. @aimeekestenberg The Away We Go Convertible Shoulder bag 
6. @ruthlangsford Shoulder bag
7. @kipling Leanne large Shoulder bag
8. @paulcostelloeofficial Scoop Shoulder 
9. @aimeekestenberg Zen Mini Crossbody 
10. What happened when I went for the wrong bag to showcase on air … and wasn’t expecting to find what I did!!! 
#qvc #handbags #colourconsultant #personalstylist #tvpresenter
FEBRUARY’s Forecast is GREEN …. Why you should “Ge FEBRUARY’s Forecast is GREEN …. Why you should “Get into the Green Scene” this month!!! 
💚 Get productive and enhance your memory by using Green to increase your cognitive function by up to 131 percent! 
💚 Get centred and relaxed lowering your cortisol by 21 percent by spending between 20 and 30 minutes in a green space 
💚 Get going on a new project or hobby as a brief glimpse of green can enhance creative performance 
💚 Get glowing by knowing the best shades to wear up against your face to give you an even skin tone and sparkly eyes! 
I loved exploring this research into GREEN and here are my top colour tips on how to incorporate it into your life this month to boost your mood and lift spirits; 
✅ Wear green to suit you; discover your colours and choose those that emotionally support you try pastel mints and forest pines for cool seasons and limes  and grassy shades for warm 
✅ Put plants in your office or home to not only increase productivity but create a sense of wellbeing 
✅ ReFresh your decor in shades of green to bring balance and calm into your homes
✅ Eat your greens your liver will be grateful!! 
Wishing you all a very colourful Sunday and here’s to a productive, happy and fulfilling February ahead!! 
💚🌈🥝 #green #colourconsultant #colorconsultant #february #colourpsychology
Why I don’t wear Black but I love Chocolate Brown Why I don’t wear Black but I love Chocolate Brown (particularly with Pink!) 
I wrote “How NOT to Wear Black” back in 2011 because so many women came to see me to have their colours analysed who couldn’t understand why black no longer suited them … truth is it probably never really did!! 
My truth story came early in my 20’s when I dyed my hair jet black by mistake when it was meant to be a golden brown!!! I remember trying to find something to wear the next day that matched my sheet white face and coal coloured barnet but clearly didn’t succeed as my boss immediately emptied her petty cash and told me to spend it all and not return until I had been to the hairdressers!! 😂🤦‍♀️😂 
So why doesn’t it suit me? 
🖤 I don’t have the cool blue based complexion needed to rock black 
🖤 It totally washes me out up against my face 
🖤 It makes me look 150 and I’m only 62!
🖤 It highlights dark shadows under my eyes and around my mouth eeek 
🖤 It pronounces the lines from my nose to my mouth which are my worst 
🖤 Sometimes I even look like I have at least two chins and dare I write this .. a moustache 🤦‍♀️🤦‍♀️🤦‍♀️ 
So … if you think you might not suit black BUT love it and want to continue to wear it well swipe to see the cover of my book because colour should be a feel good therapy and not send you into therapy! 
How do I do it? 
✔️ I wear black trousers or a skirt so it’s AWAY from my face 
✔️ I choose patterns in my outfits that may have black in them but predominantly are full of my best spring colours 
✔️ If I do wear a black top it has to be a low neck and I put a spring scarf on to counteract the reflection onto my skin 
✔️ I always put gold jewellery on if I have black anywhere near my complexion 
✔️ I choose brown over black above the waist in my jackets and outerwear 
Just a few tips and tricks for a Friday afternoon and for some free advice visit the books website www.hownottowearblack.co.uk or better still buy the paperback @amazon @waterstones @foylesforbooks and all major bookstores and my faux fur jacket @zara and pink jumper @crushcollection 
🖤🌈🩷🤎
#hownottowearblack #colourconsultant #personalstylist #colorconsultant #colouranalysis
COBBALT CHIC … in conversation with Ziggy about we COBBALT CHIC … in conversation with Ziggy about wearing this colour the #hownottowearblack way 😂😂
Cobbalt is a vibrant bold shade of blue that’s going to be one of the biggest colour TRENDS of 2026!! But does it suit you and how will you colour match it? 
💙💙 Cobbalt sits between azure and true blue and it’s an intense shade that reminds us of calm deep blue seas 
💙💙 This is a colour that is regal, luxurious and elegant whilst providing energy and  sophistication to the wearer 
💙🖤 Team with black for a smart stylish look but be flexible and enjoy the @hownottowearblack way of dressing!
💙🩷 A Colourful pairing to go into the warmer months being bright and bold combining blues calming vibes with pinks friendly fun and empowering nature 
💙🧡 Putting blue with it’s complementary orange is always going to create a colourful scene … go into the softer peach shades to tone things down
💙🤍 Cobbalt meets Cloud Dancer and together they bring a clarity and an energy of fresh new blue skies to boost our mood 
So will you embrace this versatile shade or be sticking to trusty Navy this year? Ziggy wasn’t very helpful on the subject tbh but he’s great at giving bear hugs 🫂😂🫂
My book “How Not to Wear Black” will help you determine whether you fall into the Winter season that wears black brilliantly and if not then how to continue wearing it well without being detrimental to your looks … and I read today @voguemagazine  that Gen Z are turning their backs on black for colour … just saying!!! 😂🌈🌈🖤
My Cobbalt blue jacket @smythebrand 
My Cobbalt blue cardy sale @wyselondon 
#blue #colourconsultant #colourtherapy #trending
I can’t believe I told my embarrassing shoulder pa I can’t believe I told my embarrassing shoulder pad story from the 80’s LIVE ON AIR @qvcuk yesterday!! 😂🤦‍♀️😂 Not only showing my age but having to admit what a desperate fashion follower I was in my 20’s when the hit TV series “Dallas” was my favourite and I just had to have a “Sue Ellen” style jacket!! 
So I bought one with ginormous American Football size shoulder pads and on its first outing I got stuck in the doorway of a trendy soho restaurant which was mortifying!!! I had to reverse out and go back in sideways OMG 😦 
I am delighted to say that whilst the 80’s are having a fashion revival this year shoulders are currently softly tailored and super flattering just like this gorgeous pinstripe blazer @sosandar on sale @qvcuk and a delight to wear on air.
My fashion nod to that decade will safely remain with statement jewellery! 
Do you have an embarrassing fashion story? I’d love to hear it ❤️🌈🧡
#mystory #tvpresenter #blazer #personalstylist #fashionstory
Apologies now to all of those #wannabewinters out Apologies now to all of those #wannabewinters out there to highlight Dan showing everyone how to rock this COOL season!! 😂😎🆒🪭 Even though the drapes had all got a tad liberal by the end of the day with their placings!! 
What fun we had myself and Dan the inspirational @eyewear_stylist yesterday doing Colour Training in London for some fabulous ladies and eyewear specialists who were keen to discover more about how to put the right coloured glasses and frames onto their customers and to discover their own true colours too! 
GLASSES have become a huge fashion accessory and such a fabulous way to express your personality with colours and styles that suit your genetic colouring your personality and face shape too! 
Do go visit Dan on his Instagram page and see his celebrity clients as well as all his wonderful work nationwide. He is leading the way with Colour Analysis in Eye Wear and I love being a part of this training. So thanks Dan for having me for such a fun afternoon with such gorgeous ladies including @alanbowenoptometrist @juliet_king00 👓🌈🕶️ 
#colouranalysis #mymonthincolour #colourconsultant #eyewearstyle
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